Bianca is our Account Manager handling Mondelez, Auto Cobălcescu and other exciting accounts. More exactly, she eats chocolate and often drives various cars, something that she loves. She speaks below about her career path in advertising so far, how she got attracted into this field, how it has changed over the years and a general perspective on advertising.
Bianca Dumitriu | Senior Account Manager
Life without cash. Or smart homes. Or flat flowcharts. All have arrived in Romania, but have not yet become trends. What are they missing? In fact, the question is harder – how are trends born? Our managing partner, Ana, likes to compare social media with a „land of self-government” that transcends itself and tends towards shorter forms of content. Finally, „media” can be replaced with „medium”. In a world where information is spread at high speed and uncontrolled multiplication of sources, the solution remains critical thinking.
Ana Stănel | Managing Partner
Bogdan, strategic planner and head of digital at Point Primus, the creative media division created by The Good Company is sharing his specialist opinion on what the clients should be careful of when shifting to another agency.
Bogdan Jlobnitchi | Strategic Planner
Our client, Isopan Est, created a product – Leaf – a new technology that will allows buildings to achieve better performances, increased sustainability, higher safety and thermal insulation, combined with Isopan’s expertise.
Bianca Dumitriu | Senior Account Manager
The Good Company started during summertime, when everything seems easier, and the holiday spirit prevents you from thinking rationally. It was better like this, because the higher level of unawareness from the start helped us to avoid the fundamental obstacles: fear of the unknown, fear of bankruptcy, with no money in our pockets and dark thoughts about the competition and of how strong it is.
Delia Mărgărit | Managing Partner
Mrs. Ladyboss with a very complicated name from IMF was addressing, very politically, at some point in the last couple of weeks, the big black beast whose name starts with “Re” and ends with “cession”. She mentioned that in her opinion (keyword is “opinion”), the beast won’t visit us just yet, but that in the end it still might – since she only formulated an opinion, however specialized, prone to error. And the majority breathed a sigh of relief, as media began spamming headlines that quoted the big IMF boss declaring that recession is not coming, so life will keep unfolding same as before March 2020.
Ana Stănel | Managing Partner
As I am writing this article, OpenAI just announced the launching of Sora and tech giants met in Slovenia to commit to UNESCO framework for ethical AI just a couple of weeks ago. As news regarding the dangers and the benefits of generative AI technologies are taking over the public agenda, it seems there are two sides to this story. The marketing professional that is watching all the news in the AI field but is still reluctant or struggling to incorporate it in their daily tasks. And the proactive marketing professional who is already using two to three tools, attending workshops and watching LinkedIn tutorials about it.
Anca Apolozan | Account Director
Let’s imagine that your website is a city: as beautiful as it is, it needs a tourist guide to get people there. That’s what SEO is, in essence – it puts your website on the ‘digital map’ of the internet, ensuring that your pages are among the first to be visited.
Sebastian Radu | Account Executive
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@NOD Makerspace, 040041, district 4,
Bucharest, Romania
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