ABB Partner
Program
Launch

ABB Partner
Program
Launch

In a dynamic business landscape, where effective communication is key to success, the ABB Value Provider Program, designed to support their business partners for process automation solutions, has undergone an exciting relaunch.
To support this initiative, ABB has chosen to collaborate with The Good Company as their lead strategic & creative partner. Having been selected to take on this global project for ABB’s process automation divisions, we take immense pride in our collaboration with ABB and are committed to delivering exceptional results.
We are proud to announce this partnership and how excited we are to showcase the dynamic communication kit created for ABB, including engaging LinkedIn Content, Creative Concept, Captivating Key Visuals, and a comprehensive Program Brochure for the program.
Our work together with ABB exemplifies the synergy achieved when good people unite their expertise.

CLIENT

ABB

BRAND

ABB Value Provider Program

YEAR

2023

Brief

Relaunching the ABB Value Provider Program
ABB knows that strong business relationships are the secret sauce to success. That’s why they tapped into the strategic backbone as well as the creative heart of the Good Company ?, to polish the edges of their revamped ABB Value Provider Program intro a shining gem.

The goal? To ignite excitement, foster collaboration, and create a program would equip ABB’s business partners to become more knowledgeable, confident, and prepared to take the markets by storm.

Insight

While the previous version of the ABB Value Provider Program was reserved only for their top performing partners, the new program was designed to bring on board businesses with different levels of expertise and history with ABB.
So, we realized that translating such a complex ecosystem into one strong trigger goes beyond showcasing benefits, defining growth opportunity, or communicating the complex synergy between ABB and their partners. What we needed to do was design a creative concept that would equally speak to long standing partners, as well as newcomers.
Let’s see how that turned into good practice.

The GOOD Solution

Our goal was to encompass all the program benefits in one master idea, in sync with our client’s vision, but powerful enough to stand out from their otherwise multilayered, complex business communications.
Moreover, the concept had to be scaled on a full communication kit designed to convince current, as well as prospective partners, to apply to the new program.
So we tuned up our engine and started off with one expressive and impressive concept, that we furthermore developed into a three-staged launch plan for the new program:
• step 1- internal communication for the thousands of ABB employees involved in the program,
• step 2 – direct marketing tactics for existing partners whom we wanted to onboard in the program,
• step 3 – mass launch for prospective partners via social media and ABB’s owned digital platforms.
Get ready to witness ABB’s program communication soar to new heights!

The Creative Concept

Picture this: ABB and value providers moving to the same beat, harmonizing their efforts to achieve greatness. That’s the magic of the creative concept, „We Play to Your Rhythm,” that speaks about each and every partner ABB wants to bring to the program, their own business plans and ambitions, that ABB is ready to sync with and tune up. It’s all about understanding the unique vibes of each partner, synchronizing their goals with ABB’s and creating a symphony of success.
The Good Company understood the significance of conveying ABB’s brand essence and values while ensuring a fresh and engaging approach. The creative concept centered around showcasing ABB’s expertise, innovation, and collaborative spirit. By incorporating visually stunning imagery, sleek designs, and impactful messaging, we successfully captured the essence of ABB’s brand identity.

The digital world is where the real magic happens.

Our creative teams cast their spell on the digital and client websites, ensuring a captivating experience for all who venture there. Picture stunning media visuals, interactive features, and content that oozes with excitement and possibility. It’s like stepping into a virtual wonderland, where the ABB Value Provider Program shines like a superstar.

The LinkedIn content was meticulously tailored to unveil the unparalleled benefits and boundless opportunities that new partners would discover within the vibrant realm of the ABB Value Provider Program. The posts explore the very essence of the program’s remarkable value proposition, that sets the rhythm of possibility in harmony with partner aspirations.

Flexing the strategic muscle

The greatest challenge of the project, however, was not that of delivering creative magic. It was working together with our client to set up the whole Program into a powerful marketing tool – questioning, analyzing, asking the difficult questions, putting layer after layer of information back to back, to create a comprehensive program manual that would provide all needed support for partners to navigate through a complex ecosystem of benefits, platforms and tools at their disposal.

To further enhance the program’s visibility, we proudly designed an informative brochure that served as a comprehensive guide for prospective partners. The brochure highlights the program’s key features, benefits, and provides a tangible resource for interested parties to gain a deeper understanding of the program’s value proposition.

Achieving Corporate Communication Excellence

The collaboration between ABB and The Good Company exemplifies the power of effective corporate communication.
We orchestrated together with our client a symphony of creativity, collaboration, and communication excellence. Our partnership has elevated the ABB Value Provider Program to new heights, captivating the audience with a melody they won’t soon forget. But, with their innovative concepts, captivating headlines, and irresistible content, they’ve struck a chord with their business partners, creating a harmonious ecosystem of success.
The relaunch of the ABB Value Provider Program is a testament to our commitment to innovation, collaboration, and making magic happen. So, we are sure: it’s going to be an unforgettable journey where creativity is put in the service of bulletproof strategy.

About ABB. Leading the Way in Process Automation

As a global technology leader, ABB has established itself as a trusted partner in providing innovative and comprehensive process automation solutions. With a rich history and a commitment to excellence, ABB continues to empower industries with advanced technologies, industry expertise, and unparalleled support.

ABB has a long-standing reputation for delivering cutting-edge process automation solutions that optimize industrial processes, increase operational efficiency, and improve overall performance. Whether it’s in manufacturing, energy, utilities, or infrastructure, ABB’s expertise spans across various sectors, addressing diverse automation challenges.

ABB offers a comprehensive range of products and solutions that cater to the specific needs of different industries. From robust control systems and instrumentation to advanced analytics and robotics, ABB provides an extensive portfolio of technologies designed to drive process optimization, reduce downtime, and enhance safety.