Bravo
The Smart
Solution
Website

Bravo
The Smart
Solution
Website

How do you present your extensive portfolio of smart home construction materials, chosen by DIY clients around Europe? We have the GOOD solution!

CLIENT

Bravo Europa

BRAND

Bravo. The Smart Solution

YEAR

2020

Brief

Bravo Europa is a specialized producer and supplier of metal roofing and cladding solutions, with its headquarters located in Vienna. Its products are sold in 21 European countries, in the biggest home improvement and gardening retailers.

Insight

They wanted to create a platform that provides Bravo end users with all the information they need for putting together well constructed home projects. A smart guide for smart choosers, at the tip of their fingers.

The GOOD Solution

An online platform-multilingual, highly visual and functional, user friendly and as simple as possible, where you can get your info in 2 clicks at most. It integrates several working tools, as well as a limited self-administrative module for real time product updates. The platform uses relevant, concise and contextualized messages in a funny and chill approach and is dedicated to all the Doers out there. Who are the doers, you wonder?

Knowing the Players

The Doers are men of all ages with a sweet tooth for manual activities and personal projects, intrapreneurial and active, with a decisive personality and outdoorsy lifestyle, who enjoy spending time with family and friends, and make the most of every opportunity life offers. Careful with the quality and cost of their lifestyle, they are always striving to provide the smartest solutions in all aspects of their life.

“If you want something done right, you do it yourself.” – Literally any Doer out there (yet credited to Napoleon Bonaparte)

Putting the Idea in Context

The world as we know it is changing. The recent context came with two conclusions: economic uncertainty and the safety of home. Together, we are building a new lifestyle, proven functional already: the #fromhome. A place where work, family and entertainment are. Where you want and need to make the most of, while keeping your budget under control. One of the things we recently learned is the value of having a home fitted to all our needs, and we will continually act on it from now on.

Bravo The Smart Solution

As mentioned above, we wanted to build an online platform that is as user-friendly and intuitive as can be. To achieve this by restraining browsing options to 2 main menus, with quick access to the ranges and 2 highly visible help tools: the search and the chat. The core section (The Smart Solution) is the digital guide section to the five main product ranges, featuring comprehensive video materials, downloadable instructions for use and product overviews.

Aaaand Some Smart Ideas

The added value section (Some Smart Ideas) consists of online toolkits and widgets that provide smart insights on the products, support upselling and generally deliver useful content for DIY buffs.