Canon
EOS
5D Mark IV
Launch

Canon
EOS
5D Mark IV
Launch

When you bring together passionate photographers, influencers, and media representatives, along with a band that everyone loves and the most anticipated camera of the year, it’s sure to be a special event. These were the ingredients that were perfect to launch the long-awaited Canon EOS 5D Mark IV DSLR: a fall evening, a community of photo enthusiasts, Robin and the Backstabbers live, against the bohemian backdrop of the Casa Universitarilor.

CLIENT

Canon

BRAND

Canon

YEAR

2016

Brief

To introduce the new Canon EOS 5D Mark IV and to highlight its key features and benefits for photographers across various domains.

Insight

The new Canon EOS 5D Mark IV is a versatile camera designed for any situation and is targeted at photographers in all fields. This premise guided the organization of the launch event, which aimed to provide a concrete context for those who want to utilize the 5D Mark IV to its full potential.

The GOOD Solution

To highlight the capabilities of the Canon EOS 5D Mark IV, we orchestrated the filming of a live concert by Robin and the Backstabbers. This concert footage served as a compelling demonstration of the camera’s proficiency in capturing dynamic performances and delivering high-quality video content.

EVENT MANAGEMENT

During the event, footage from Robin and the Backstabbers’ concert was recorded, resulting in three live session clips featuring songs from their album “Bacovia Overdrive: Stalingrad vol. 1,” including “Natașa,” “Bacovia Overdrive,” and “Sat după sat/Vânătoarea Regală.”

Additionally, the special project „This is MY Vision” was launched, highlighting the stories of individuals who pursued their passions. The project is signed by photographer Cătălin Oprițescu and it started with the presentation of the first 4K video made with the Canon EOS 5D Mark IV.