Brief

We have been doing communication for the photography industry for a while, having implemented many projects for the industry leader, Canon. However, this project we are introducing you now to is very dear to us, because of the CSR component, which is aligned with The Good Company’s values.

The Canon Youth Program is an international program that has been running since 2015 in Africa, Europe and the Middle East. There are over 5500 children involved in this project, from 25 countries. In Romania we are at the third edition.

The program aims to increase the social impact, by illustrating the 17 Sustainable Development Goals (SDGs), and the complementary development of future generations, through the organized intensive photography courses. The initiative is part of the global campaign „Inspiring a World of change”, and serves the communication pillar „For the Future of the People”.

Canon trusted us in delivering the project in Romania, adapting it to the Romanian market and developing a communication plan.

Insight

In Romania, there are many young people passionate about photography, who do know how to handle a camera, but they need guidance. Photography means paying attention to details, and these details can be captured if some techniques are acquired. We needed to find a mentor who could introduce them to the photography world, a good one, a renowned one.

We counted on the strengthened relationship Canon has had with photojournalist Ioana Moldovan along the years. Having held several workshops throughout her career, we thought she was the perfect fit for the project.

The GOOD Solution

We put our event management, corporate communication and social media skills into practice and we saw our work come true.