We are excited to present you a creative project that challenged the The Good Company team to turn a game that is usually played offline, into a digital version of it. Want to find out more?
In many countries, the Egg Hunt is a popular Easter ritual. Our delicious client, Milka (Mondelez International), wanted to familiarize its consumers with the egg hunting ritual (not yet very popular in Romania) and make Easter more than a religious celebration, a tender, fun time).
We were asked to transpose the conceptual headline of the Easter 2021 campaign into a digital egg hunt game.
The GOOD Solution
Our creative team was challenged to bring this game to life in a digital setting, using colorful and captivating layouts, thus offering consumers the possibility to play it indoors, not only outdoors. Many things are digital nowadays, how about an Egg Hunt too?
We created a landing page where consumers could access the game and discover the hidden Easter products. This way the participants interacted in a fun way with Milka seasonal portfolio.
The game area was divided into four different locations by design (office, creative’s playroom, living room, garden), following the split per purchase occasions of the Easter portfolio: Rituals & traditions, Kids gifting, Adults gifting, Sharing.
It worked quite simple, the participants were asked to complete at least one game space (of all 4) to enter the draw for the small prizes – a basket of Milka Easter products. If the participants completed all four game spaces, they could enter the draw for the grand prizes – 10 eMAG gift cards.
THE EGG HUNT GAME
The creative team chose a “home” setting for the game area – either indoors or outdoors because the Egg Hunt is a game that should be played in a comfortable, loving and lively space. While some may still be attracted by the idea of playing it in a garden, be it digital too😊, other players may have identified themselves with a room similar to the one in their house: an office, a living room or a creative playroom. Either way, the way the Easter Egg Hunt ritual was displayed with the help of this digital game, reached the hearts of thousands.
We believe communicating our campaign through a TVC allowed us to promote our creative team’s efforts in a catchy way.
The visual potential of the campaign was leveraged through various digital assets: static and dynamic visuals, video declined from the TVC, for Instagram, Facebook & Youtube. We combined these materials with engaging texts, inviting participants to enter the game and participate in the campaign.
We declined the visual into several media assets such as: Google & Yahoo Ads, Taboola, Programmatic Ads and Interscrollers.
Ana Stănel – Managing Partner
Bianca Dumitriu – Account Manager
Bianca Mănăilă – Senior Account Executive
Roxana Tănase – Copywriter
Florence Mărgărit – Creative Director
Cristina Corobleanu – Graphic Designer
Flavia Fabian – Graphic Designer