Hey there, cookie enthusiasts! We’re about to take you on a wild ride through the awesomeness that is Oreo biscuits. Buckle up, because this isn’t just about your average munchies – we’re talking about a cultural icon that’s been rocking taste buds since 1912! Ready?
But here’s the real kicker – Oreo isn’t just a cookie; it’s a cultural phenomenon. From family gatherings to solo snack attacks, Oreo has a way of making everything feel like a party. So, grab a glass of milk, settle in, and get ready for a rollercoaster ride through the wonderland of Oreo’s In Style.
At the heart of this project was a dynamic client brief that resonated with the vibrancy of our younger audience. Tasked with capturing the imagination of this demographic, our objective was to infuse the campaign with an irresistibly cool and contemporary aura. The client’s emphasis on connecting with younger consumers guided our creative approach, paving the way for an innovative campaign that would speak their language.
Our mission was clear: resonate with the vibrant youth, and seamlessly blend the offline and digital worlds.
The campaign’s essence extended beyond the digital realm, materializing into an engaging in-store activation within bustling hypermarkets. This strategic move aimed to enhance the physical shopping experience, igniting the curiosity of shoppers and weaving the Oreo narrative into their daily routines. As they traversed the aisles, our campaign’s stylish presence not only caught their attention but also effortlessly translated the chicness of the Oreo brand into tangible encounters.
The GOOD Solution
The client brief served as our guiding star, propelling us into the world of possibilities with the „Oreo In Style” campaign. We dived into creating a concept that not only resonated with the dynamic younger audience but also exuded a level of coolness that spoke directly to their sensibilities. It was about channeling their passion for all things trendy and fashionable into an experience that felt tailor-made for them.
The campaign’s deliverables were as diverse as they were exciting. We curated a compelling range of prizes that ranged from chic coats redefining fashion to trendy handbags that exuded style, and not to forget, the quirkiest Oreo socks designed to make a statement.
But the excitement didn’t end there. We brought the campaign to life within hypermarkets through a meticulously planned in-store activation. Imagine palettes, standee and stands adorned with the distinctive Oreo visual language, creating a visual symphony that effortlessly drew shoppers into our world of style.
OFFLINE COMMUNICATION – IN STORE
Adding an extra layer of thrill, we tailored a special fan activation that stole the spotlight. A larger-than-life Oreo spider, an ingenious creation by our agency, stood ready to engage fans. Fans could step into the Oreo universe, posing alongside custom-designed Oreo characters – both girl and boy. This interactive experience added a touch of magic, letting fans literally step into the world they adore.
In essence, our deliverables mirrored the campaign’s core – they were innovative, stylish, and aimed at creating an unforgettable connection between Oreo and its ardent fans.
From conceptualizing the „Oreo In Style” concept to realizing it through captivating prizes, in-store activations, and the one-of-a-kind fan engagement, our agency ensured that every element captured the essence of cool and fun that the campaign represented.
Bianca Dumitriu – Account Director
Andra Anastasiu – Senior Account Manager
Florence Mărgărit – Creative Director
Cristina Corobleanu – Graphic Designer