Are you ready to transform your online presence and elevate your brand to new heights? Here’s a glimpse into our approach and visuals results we achieved.
Amrop Romania, a well-known leader in executive search and talent management, approached Good Company with a vision of enhancing their social media presence.








The challenge? To strategically transform their LinkedIn and Instagram profiles into thriving platforms for engagement, community building, and brand elevation.
Our client’s objectives were clear:
1. LinkedIn Engagement: Increase engagement and followers on the LinkedIn platform, targeting a growth rate of 2.5%.
2. Instagram Awareness: Raise brand awareness on Instagram and promote specialized courses, trainee programs, and motivational articles.

The Objectives: Crafting a Winning Content Strategy


The Importance of a Content Strategy
Why is a solid content strategy vital for Amrop?

In today’s digital landscape, a well-crafted content strategy is the key to success. For Amrop, a company with a rich history of shaping leadership, strategic content is the compass guiding them towards meaningful connections and brand advancement.

In our quest to revamp our client social media presence in Romania, we dug deep into the essence of what makes this leader in executive search and talent management truly exceptional. Here are the insights that fueled our creative fire:

Nurturing Leadership: We recognized that our client wasn’t just in the business of finding leaders; they were in the business of nurturing them. This insight led us to create content that went beyond recruitment, focusing on empowering individuals at all levels to become leaders in their own right. We wanted to showcase Amrop Romania as a partner in personal and professional growth.

The Power of Visual Storytelling: We recognized that in a visually-driven world, compelling narratives were essential. We aimed to make every post a journey, inviting the audience to explore, learn, and connect.

Ethical Leadership Matters: Ethical leadership isn’t just a buzzword; it’s a cornerstone of Amrop’s mission. Our insight here was to highlight this commitment to ethical values, showcasing our client as a trusted partner in the journey of leadership excellence. We wanted audiences to associate Amrop with integrity and trustworthiness.

These insights formed the foundation of our creative strategy, guiding us to create content that was not only visually captivating but also emotionally resonant and intellectually stimulating.

The GOOD Solution

At The Good Company, we knew that our client needed a tailored strategy to achieve their objectives. So, we rolled up our sleeves and got to work!

Our Approach: Crafting Compelling Copy and Visuals

LinkedIn – Engaging Thought Leaders

• Good Company focused on LinkedIn as the primary platform to foster professional engagement.
• Targeted audience: Discerning individuals aged 36 to 60, seeking liberty, autonomy, and real career benefits.
• We crafted compelling copy and visuals to ignite discussions, share insights, and resonate with our audience.

Instagram – Fostering Awareness

• On Instagram, our focus shifted to awareness and reach.
• Promotion of specialized courses, trainee programs to cater to the interests of an exclusive community.
• Crafting visually appealing narratives that captivate the audience.

Strategy Content: What We Worked On

1. Objectives Achieved: Engagement, education, and inspiration were our guiding principles. Our content delivered value by reflecting Amrop’s expertise and addressing the audience’s career aspirations, exclusivity, and leisure interests.
2. Content Direction: Content themes included insightful posts, career advice, industry trends, and exclusive leisure events. Each piece was carefully crafted to resonate with the target audience.
3. Communication Pillars and Positioning: Amrop’s values of ethical leadership, career advancement, and personal growth were the foundation. Our positioning centered around Amrop as the compass guiding leaders and organizations to success.

4. Channels: Leveraging the strengths of LinkedIn and Instagram, we created a cohesive social media strategy that showcased leadership excellence.


The Team

Bianca Dumitriu – Brand and Communication Manager
Petru Antonescu – Social Media Executive
Alexandra Stanciu – Senior Account Executive


Florence Mărgărit – Creative Director
Flavia Fabian – Graphic Designer



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