Brief

To come up with a crazy idea to compete with the international standards of tourism and also help Romanian and foreign tourists discover the true cultural, historical and natural heritage of Romania.

Insight

With Transylvania`s rising popularity worldwide, Romania is ready to take tourism to the next level, in a way that extends beyond simple visits to well-known castles and monasteries and commercial touristic cities/areas.

The GOOD Solution

The Transilvania Train tourist train concept – 4 days to experience the Transylvanian culture and traditions in ways unseen before by the public. This is the only touristic train that exists in Romania.

What is the Transilvania Train project?

An unique adventure by train, throughout the heart of the Transylvanian landscape, a personalised programme which includes authentic traditional experiences, starting with visiting historical sites and villages witch played an important role in the national history, attending captivating Transylvanian workshops like the local Saxon villages architecture, the traditional cuisine, the famous hand-made traditional tiles kraft, to unique uplifting concerts like the rare organ concert in the Evangelic Church in Sebeș city or the local Philarmonic Orchestra in the Sibiu city square.

The train was rented from the Romanian National Rail Company (CFR) and made available only to Transilvania Train customers. The train had 4 carriages with a maximum capacity of 100 seats. In the first edition, almost all of them were taken care of. The carriages were bistro-type, cages with tables and a bar where customers could serve coffee, wine, snacks, etc., served by the organizing staff.

What role have we played in this context?

The GOOD Company proposed the most impactful communication strategy in order to raise the awareness and credibility of this one of a kind, innovative tourism concept in Romania – the Transilvania Train. Throughout the communication project, we built credibility around the concept and its founders.